Brand guide
The details behind your own label.
A private-label brief extends beyond the front of the jersey.
Define every brand touchpoint
List main labels, size labels, care information, hangtags, bags and carton marks. Give dimensions, artwork and placement references for each item you want quoted.
Confirm responsibilities
Agree who approves composition statements, care instructions and destination-specific labelling. Requirements depend on the market and final product; obtain appropriate review before publication or production.
Review the complete sample
Check the finished garment, branding, packaging and documentation together. Keep approved examples and a specification record for future orders.
Use this guide to prepare your questions. The final specification and commercial terms are agreed for your order.
Prepare your brief